Right now, promoting your brand so you can get more and more customers are not as easy as you thought. You will need to make more effort not only because you have many competitors, but people tend to dig the stories behind it as well. Why people are interested on our brand, why people like the brand and prefer on it and why people keep using it are essential. There are a lot of why here. Here are useful suggestions to build your compelling brand story.
Find Real Reasons Why People Use It
You have three major resources for this. You have your customers absolutely, your valuable employees, and society reaction. From your employees, you can ask for feedback on why they use your product and brand. You can also ask your employees on why they keep working every day and get into the office. This may have the relation to your great brand. In the end, try to find out how people react by searching on the internet. How they talk about you, their comments, and their critics can be valuable treasure. This is your first step.
Be Creative on How You Share the Story
When you already get the entire reasons and stories, it is time for you to share it to the world. Be creative in how you share it. Include it on your commercial video. If you make special video for this, you should post it on your website and let people watch it. Do not forget to post your photos with your customers, employees, and on your activities and events on your website and social media. People love it. Enrich it with several quotes from customers, employees, and experts. People will really like how your brand makes such a big influence.
Publish Your Company Story
This is super essential. The idea is not to exaggerate everything, but we will let people know just how it is. Put the story in a fancy like posting. Put the posting on your home page. You can have the extension of the story on other page linked from the home page. Use social media to link everyone to your story. Make sure that people know you are special, and your brand is the most special. Post the video and story on your company blog as well. Spread and publish it.
Now, you know how to make the story and make sure people dig your brand all the time. Work hard on it and it will help you. Try now and good luck.
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